A STUDY ON SCENARIO OF STARTUP IN INDIA
With many startups entering the financial and banking sectors, India has recently seen a tremendous uptick in entrepreneurial activity. By bringing innovative business strategies, utilising technology, and filling market gaps, startups in the banking sector are transforming the sector. But to ensure their long-term viability and success, these endeavours must carefully consider a wide range of dangers. Understanding the risks particular to startup projects in the banking industry is crucial for a variety of stakeholders, which is the significance of the study. Entrepreneurs and startup founders can establish thorough risk management plans by gaining insightful knowledge about the various difficulties they may face. This study can help financial institutions and regulators better understand startup dynamics, promote efficient risk assessment, and contribute to the development of a positive ecosystem.
Keywords: Startup, Business, Innovation, Risk, Customer.





