A STUDY ON SCENARIO OF EFFECTIVE SUPPLY CHAIN MANAGEMENT IN INDIA

The role of the supply chain is particularly significant in the organized retail industry that exists in India. This is because the Indian client needs a diversity of product mix at prices that are within their price range. It is the supply chain that ensures to the customer in all of the numerous offerings that a company decides for its clients, whether it be pricing, service, or the swiftness in responding to the ever-changing preferences of the customer. A supply chain, when viewed from an analytical perspective, is nothing more than a network of material processing cells with characteristics such as supply, transformation, and demand. Management of a network of interconnected businesses is what is meant by “supply chain management.” These businesses are all involved in the eventual provision of product and service bundles that are required by end customers.

Keywords: Supply Chain Management, Business, Innovation, Risk, Customer.