globusjournal

Social media platforms act as a source of knowledge and influence in decision-making. Travel experiences, images, videos, and other information published on social media may affect the travelers’ destination choices for future travel.

This study aimed to assess the effectiveness of the use of social media in promoting the tourist destination of Doña Remedios Trinidad in terms of Environmental Awareness, Increase in tourists, and Employment.

This study includes the social media influence on travelers’ destination choices, the problem they encountered using social media as a guide, and significant differences were also identified according to the profile of the respondents. Furthermore, this quantitative research design was utilized to determine the information of the respondents; how respondents perceived social media as an effective tool in relation to promoting a tourist destination.

Data have been collected from One hundred (100) respondents using the non-probability convenience sampling technique. This was accomplished through an online survey questionnaire, particularly Google form.

Keywords: Social Media, Promoting, Tourist Destination, Travelers, Doña Remedios Trinidad.