globusjournal

Covid-19 is affecting many e-commerce businesses. Covid-19 crisis is likely to have long lasting effects on e-commerce. E-commerce is a business model that lets firms and individuals buy and sell products and services over the internet. Today 40% of internet usage made for online purchase. According to IBM’S report Covid-19-19 pandemic pushed the industry ahead by around five years. Moreover, after the Covid-19-19, social distancing and staying home is further expected to push the consumers towards online shopping. Descriptive research was conducted to conclude the study.

Keywords: Covid-19, E-retailing, Y Generation.