REVAMPING BAMBOO PRODUCTION STRATEGIES IN PALGHAR DISTRICT, MAHARASHTRA: A POST-PANDEMIC SUSTAINABILITY APPROACH
This research paper aims to assess the Production strategies used by Bamboo industry in production of various bamboo based product after COVID-19 pandemic in Palghar District. Production strategies are considered very important for every business organization, so it must be properly planned and implemented for the success and growth of business. The study was done as a part of descriptive research. Convenience sampling technique was employed for selecting the sample. The primary data was collected by means of questionnaire. The analysis leads over the conclusion that the craftsmen’s have adopted mix production strategies – Chase strategy, Make-to-stock, Make-to-order for producing their product. The research also suggested some measures to be taken by the craftsmen’s.
Keywords: Production Strategies, Craftmans, Bamboo Based Product, Covid-19.
