globusjournal

Local delicacies represent the culture and tradition of one’s community. It can represent what the community has been through and what they stand for. Recent studies show that preserving these delicacies will continue the history, tradition, and culture; thus, it will have a continuous commitment to being a representation of what the community is. One of Bulacan’s municipalities, which is rich in cultural heritage and called the Garden City of the Philippines, can also bring good food to tourists. This study determined and analyzed the food delicacies in Guiguinto Bulacan that create an output, a coffee-table book. This helps the municipality and the community of Guiguinto to add a promotional strategy that promotes their food delicacies. The researchers had the mixed method design to determine the different local delicacies and categorized them by the interviews conducted with the Local Government Unit of Guiguinto. This study determined the level of awareness and source of information of the 210 respondents through a survey questionnaire. Frequency distribution was used to determine and mean statistical treatment was used to analyze and interpret the data. As a result, this study concluded that Guiguinteños are familiar with the different local delicacies in Guiguinto but have a minimal source for promoting them. The majority only come from word of mouth and through social media. Food Delicacies in Guiguinto have the potential to be popular with tourists and can be exported to other places to expand the promotion further.

Keywords: Coffee-Table Book, Food Delicacy, Gastronomy.